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About Page

Your about page is not your résumé. It's the one place a stranger decides whether you understand them — and whether your story makes them trust where you'd lead. Write it for your ideal client, not about you.

The secret of a strong about page: it opens with your ideal client, not you. Earn the right to tell your story by first naming your ideal client’s. Each section gives the intent and an example in the brand voice; write your version below. Saves automatically.

The Pattern Unblocker

If the story won’t come, you’re writing it for everyone. Pick one client you’ve already helped and tell it to them — what you saw, what changed. The universal version arrives after the personal one, never before.

01

Open With Their

The first lines are about the reader, not you. Name where your ideal client is right now so they keep reading. This is the recognition that makes your story relevant.

Example
If you're here, something already works — and still doesn't fit. You're not starting from nothing. You're carrying more than what you've built has room for.
02

The Turn

Now your story — but only the part that earns trust for this work. The moment you saw the thing you now help others see. Not your whole biography; the pivot that made you the guide.

Example
For years I built the version that made sense on paper. It worked. It also slowly stopped being mine. The day I stopped asking what the market wanted and started asking what was actually true, everything changed — and I found the pattern underneath it.
03

What You Build From

Your conviction — the belief that organizes your work. This is the idea a reader can disagree with, which is exactly why it builds trust with the right person.

Example
I believe permission is the obstacle, not the destination. That the goal was never to become someone new — only to build something that finally reflects who you already are.
04

The Work Now

What you do today and who you do it for — stated plainly. One or two sentences. Enough proof to be credible, not a list that overwhelms.

Example
Today I help capable business owners close the gap between who they've become and what they've built — through the Permission Pattern™, my book, and the Permission Granted™ program.
05

The Invitation

End by pointing your ideal client somewhere — gently. One clear next step. The about page should never dead-end; it should open a door.

Example
If any of this is yours, start where you are — name your pattern.
AI Accelerator

Draft it in minutes.

Paste a prompt into ChatGPT or Claude, swap the [brackets] for your notes above, and let it draft — then bring it back here and make it yours. The prompt already carries your brand voice.

Prompt 1 · Draft my about page
Act as my brand copywriter. My ideal client’s state when they land: [where they are]. My turning point: [the pivot in my story]. My conviction: [the belief that organizes my work]. My work today: [what you do, for whom]. Write an about page in five sections — Open With Their, The Turn, What You Build From, The Work Now, The Invitation. Voice: a thoughtful guide, not a motivational coach. Write to "you." Recognition over persuasion. No hype, no exclamation points, no emoji — plain, literary sentences with the occasional em-dash turn.
Prompt 2 · Find my turning point
I’m looking for the single moment in my story that earns trust for this work. My background: [a few paragraphs]. Ask me five questions to locate the one pivot worth telling, then propose the one you’d lead with and why. Voice: a thoughtful guide, not a motivational coach. Write to "you." Recognition over persuasion. No hype, no exclamation points, no emoji — plain, literary sentences with the occasional em-dash turn.